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New Eagle Promotes Kevin Alley to VP, Strategy


New Eagle has promoted Kevin Alley to VP, Strategy, to represent his role driving the company’s growth initiatives in the autonomous and electric vehicle markets. New Eagle offers control systems with integrated hardware and software, which give a wide range of companies the ability to control their IP and bring their vehicles to production fast.

“Leading companies in the autonomous and electrification space have been turning to Kevin to develop their innovative concepts and turn them into working vehicles,” said Rich Swortzel, New Eagle President. “He is playing an equally important role inside our company, leveraging his extensive education and industry experience to drive our growth strategy.”

Kevin is leading New Eagle’s work with a range of partners and customers on major autonomous and electrification programs. Most recently, he spearheaded the company’s engagement with the Indy Autonomous Challenge, an autonomous race in October 2021 with a $1 million prize.

“Our Raptor platform is a powerful tool for companies who have big visions and want a development environment that easily scales up to production, so they can get their ideas to market fast,” said Alley. “We’re discovering many ways for Raptor to unlock opportunities for our customers – and to grow our business with them.”

In 2008, New Eagle became a client of Ann Arbor SPARK, working with the entrepreneurial services team. New Eagle graduated from SPARK’s Entrepreneur Boot Camp in 2009 and over the years received business accelerator grants to achieve key business milestones. Today, New Eagle supports entrepreneurship and business development in the region as an Ann Arbor SPARK mission funder. Additionally, New Eagle founder and CEO Mickey Swortzel is a member of SPARK’s Board of Directors.

About New Eagle

New Eagle is a WBENC-certified woman-owned small business headquartered in Ann Arbor, Michigan. Since its establishment in 2008, it has enabled developers across industries to bring innovation to market faster with powerful tools that simplify software development, OEM components that scale seamlessly to production and the support of a team of experienced engineering professionals. To learn more about New Eagle and the innovative technology it supports, visit or contact