Lots of people bristle at the thought of being called yellow. The team at the new Which Wich sandwich shop in Ann Arbor can't want to embrace this unfairly maligned color.
"Yellow is the color of happiness," says Alexandra Zaki, franchisee of Which Wich in Ann Arbor, talking about the franchise’s main color. "We are all about that yellow."
The Dallas-based franchise makes yellow a major part of its brand. It's all over the walls of its locations and the uniforms of its employees. You can even find it on the shoelaces of the staff, including the employees at the new location at 301 E Liberty in downtown Ann Arbor.
Which Wich lets its customer choose what kind of sandwich it wants from a numbered list and then customize it with toppings and sides. They also are encouraged to write and doodle on the bag the sandwiches are served in. Zaki, who has worked in branding before launching this franchise in Ann Arbor, likes Which Wich because it encourages a fun atmosphere with high-quality food.
"We really want to focus on our people," Zaki says.
Which Wich now employs a staff of 29 people in downtown Ann Arbor. Its 1,900-square-foot space space can accommodate 49 people inside and another 20 outside. The franchise is still looking for more staff. Applicants are encouraged to either visit the shop or call it at (734) 929-2113.
Source: Alexandra Zaki, franchisee of Which Wich in Ann Arbor
Writer: Jon Zemke