Marketing Webinars

Having the right tools for the job is the key to success. In this webinar, learn about online tools that can help you be more efficient when executing your online marketing programs. From all-in-one content planning and scheduling tools, handy content research sites, AI-powered apps, and more. You’re sure to walk away with some new tools to help you work smarter, not harder.

In this webinar, you will become familiar with Google Analytics 4, the latest version of Google Analytics, by learning its basics. You will learn the key principles and key metrics of Google Analytics 4, how to navigate different reports, and how to use the data to find valuable insights. It features diagrams and walk-throughs that will allow you to become comfortable using the website analytics platform.

In this webinar, you will learn how to install Google Analytics 4, the latest version of Google Analytics. You will learn about the benefits of using Google Analytics 4, how to create a Google Analytics 4 property, and how to install the Google Analytics 4 tracking code. With the old analytics being put out of commission on July 1, 2023, it’s critical to install GA4 as soon as possible.

During this webinar, we’ll discuss tactics to help you grow your “owned data” assets to help future-proof the digital marketing efforts of your business. Maintaining a healthy and engaged database of email addresses is key to digital marketing success. Get tips on some ad strategies that will help you convert your social audiences to opt-in email subscribers! Don’t miss this valuable webinar opportunity brought to you by the Downtown Brighton Development Authority.

During this webinar, we’ll discuss best practices when it comes to developing and delivering an impactful email marketing program. We’ll explore options when it comes to the use of automated messages, segmentation, and funnels that nurture subscribers in a meaningful way. Today’s email marketing is smart, actionable, and has great potential to be a driving force that supports your greater marketing objectives. In today’s world, every small business or organization should be leveraging email marketing as part of its online strategy. Get a crash course during this portion of the day’s program.

For early-stage founders and anyone who wants to learn about what it takes to commercialize advanced technology startups.

Wondering how much you should spend on your marketing budget? Even a small budget can make a big impact with consistency and creativity!

Laura Cowan of Ann Arbor’s Cronicle Press Tech News discusses developing a content strategy for your company’s business communications.

Learn how to put your best brand forward with compelling messaging, punchy soundbites, and more with media training 101.