The Marketing Roundtable, from 5:30-7 p.m., is on how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy. The panel will be moderated by Elizabeth Parkinson, senior vice president of marketing and communications, Michigan Economic Development Corporation, and the panelists are David Lewan, vice president, Public Sector and Sales Operations, ForeSee Results and Son Tran, founder, Pitch Black Media.
The BioArbor event, from 6-7 p.m., is on the current state of Michigan’s bio-industry, including whether the state has what it takes to compete on the domestic and global stages. Event speakers are Michael A. Finney, president and CEO of the Michigan Economic Development Corporation, and William U. Parfet, MBA, chairman and CEO of MPI Research Inc.
Deal Structures, from 5:45-8 p.m., is on deal structures, including term sheets, alternative deal structures and non-negotiable terms. Event speakers are Ganesh “Ananth” Ananthasubramaniam of DTE Energy Venture, Paul McCreadie of Arboretum Ventures, and Ryan Waddington of Huron River Ventures.
Access to SPARK’s live event streaming is free! For more information, visit http://www.annarborusa.org/live-events/index.html