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Ann Arbor Spark

July 23, 2009

Spark East Incubator Profile: RealKidz

Although best known for its technology and science innovation-based tenants, the Spark East business incubator has amongst them, an apparel design, manufacturing and retail company. RealKidz, Inc. is a direct sales company that makes a line of age-appropriate clothing for 5-12-year-old girls specializing in above average as well as average sizing. It has a direct-marketing model similar to that of Mary Kay or Pampered Chef. Mothers and daughters take part in a home fashion show where the girls can try on clothing that is sure to fit and flatter. The structure of RealKidz is built around the idea that positive support for a healthy lifestyle will get you there a whole lot more effectively than shame or guilt.

As a Spark East business incubator tenant, RealKidz has opportunities to utilize meeting space, administrative support, advanced communication technology, mentoring and other educational events. RealKidz also qualifies for the Michigan Pre-seed Capital Fund, which extends the personal investment of entrepreneurs during the critical stage when they are developing their businesses to the point of readiness for outside investment.

To find out more about the SPARK EAST Business Incubator contact Lori Emerson
Business Accelerator and Incubator Coordinator
Phone: 734-527-9153
Email: Lori@AnnArborUSA.org

To find out more about RealKidz Clothing Company, contact Merrill Guerra
Web site: www.realkidzclothing.com
Email: info@realkidzinc.com
Phone: (734) 483-5333 or (877) 806-REAL