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LivCoCollaborative Launches #LoveLivCo Marketing Campaign and Livingston County Small Business Relief Fund

June 17, 2020 Regional Updates
Green, teal, and blue heart with #LoveLivCo in the middle

Since the start of the COVID-19 pandemic, Ann Arbor SPARK, Brighton Area Chamber of Commerce, Howell Area Chamber of Commerce, Hartland Area Chamber of Commerce, and the Livingston County Convention & Visitors Bureau have provided numerous business resources and information for the local business community. 

Leaders from each organization have come together to form the LivCoCollaborative working group to collaborate on projects related to businesses restarting and recovery efforts. “Now more than ever, we need to stress the importance of supporting local businesses driving much-needed support to local and dollars into our local community,” said Mary Robinson, Livingston County Convention & Visitors Bureau executive director. 

The group formed a countywide marketing campaign and the Livingston County Small Business Assistance Fund. The campaign, #LoveLivCo, shares a common message that shows solidarity and community pride. Local businesses will receive a digital toolkit including a heart cutout to be placed in the window of their business or given to customers to encourage residents to join the campaign. They are encouraged to use the hashtag #LoveLivCo (Love Livingston County) throughout their social media to spread positive messaging and hope throughout the community. 

Additionally, a countywide Small Business Assistance Fund was created to provide financial relief to local businesses due to COVID-19 through small grants. You can support the fund by purchasing #LoveLivCo T-shirts and swag — 100% of the proceeds are allocated to the fund and dedicated solely for Livingston County small businesses.

The goal of this fund is to provide an equal opportunity for businesses to apply for assistance and resources collected. The fundraising efforts will continue until July 6, 2020.

The funds will be dispersed to local small businesses that fit the criteria.

For more information and to contribute to the fund: