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Ann Arbor Spark

October 6, 2015

Library of Congress work helps power re:group's growth

Go to the website for the Library of Congress and click on the retail catalog for its e-commerce platform. Now look for the work of re:group. Can't find the products from the downtown Ann Arbor-based firm? Take a step back and look at the whole catalog. Now you can see it.
The 12-year-old digital marketing agency recently created the online retail catalog for the Library of Congress. Its part of a bump in work from some big names, which include Taubman, the global retail development firm based in metro Detroit. The Tilted Kilt, a national restaurant franchisee, also named re:group as its agency of record.
That work has added up to a 5 percent bump in revenues for re:group, which has allowed the company to hire four people in the last year, expanding its staff to 34 employees.
"We'd like to grow 10 percent," says Carey Jernigan, vice president of development for re:group. "It's a little more than we did last year but we don't want to grow too rapidly. We don't want to disrupt the service we are giving our clients."
Much of that growth has come from referrals. It is also coming from re:group’s work with franchise businesses. It has steadily grown its business bringing on more and more franchisee clients, like The Tilted Kilt. That is why it's continuing to host a quarterly conference, Franchise Business Update, for franchises in Ann Arbor with the next one happening next week in downtown.
Source: Carey Jernigan, vice president of development for re:group
Writer: Jon Zemke
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