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Walk into the Ann Arbor office of HookLogic and chances are you'll see a lot of people. Walk in there a short time later and chances are you will see even more people.

The tech firm has been steadily hiring since it moved into the old Leopold Brothers Brewery on South Main Street two years ago. The company currently has 55 of its 125 employees in Ann Arbor. It also hosted another 10 summer interns earlier this year. Those numbers are expected to grow over the next year.

"We're in the middle of hiring," says Jonathan Opdyke, CEO of HookLogic. "We're adding about 35 people worldwide."

Most of those new hires are destined for Ann Arbor. The company has hired 10 people (mostly software professionals) over the last year and it looking to hire another 25 in Ann Arbor right now. When those positions are full the company will have filled out a majority of its space in the Ann Arbor office, but still have a significant amount of room to grow into.

"Ann Arbor continues to be our primary technology product office," Opdyke says. "It has just grown since we opened it."
 

HookLogic specializes in paid product listings on commerce sites. It partners with large retailers, online travel agencies, and automotive companies to give marketers direct access to bottom-of-funnel shoppers, as well as a clear view into resulting sales attribution. It works with a number of big companies, including Expedia and Target, along with a number of automotive companies. Opdyke sums up his company’s goal for future growth in one word.

"Bigger," Opdyke says. "We're doing a lot to grow our relationships. We work with a lot of auto manufacturers like Chrysler. We want to grow those relationships."

Source: Jonathan Opdyke, CEO of HookLogic
Writer Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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