It took HeatSpring a few years to find its footing in the online sustainability education world, however, now the company is sprinting forward with some significant revenue gains.
The Ann Arbor-based business grew at a slow pace during its first four years. In the last two years, however, it has scored 30 percent annual revenue gains, thanks to online education going mainstream and a strong economy interested in learning more about sustainability.
"It's all building energy and sustainability (courses)," says Brian Hayden, president of HeatSpring. "It's where we have been since the beginning. We have key partnerships that are strong today."
Those partnerships include creating classes for SolarPro Magazine, Renewable Energy World, and Greentech Media. That learning material has been decisively niche in nature such teaching about advanced solar storage for utilities.
"It's built for top 5 percent of solar users," Hayden says.
That bump in work has allowed HeatSpring to add to its staff. It has hired a content strategist over the last year, expanding the number of employees to five people.
Source: Brian Hayden, president of HeatSpring
Writer: Jon Zemke