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CREDIT UNION NATIONAL ASSOCIATION HONORS UNIVERSITY OF MICHIGAN CREDIT UNION TWO DIAMOND AWARDS FOR EXCEPTIONAL MARKETING, BUSINESS DEVELOPMENT ACHIEVEMENTS

ANN ARBOR, Mich. (March 26, 2018) – The Credit Union National Association (CUNA), honored the University of Michigan Credit Union (UMCU) with two Diamond Awards, which recognize outstanding marketing and business development success in the credit union industry.

 

CUNA’s Marketing & Business Development Council, a network of more than 1,300 credit union marketing and business development professionals, presented the awards at the Council’s 25th annual conference in San Francisco March 11-14. Awards are given in 35 categories ranging from advertising to community events. For more information about the Diamond Awards or to view a complete list of winners, visit www.cunacouncils.org/awards.

 

UMCU received awards in the Logo and Brand Awareness categories. The winning logo entry exhibited a revived branding initiative, reflecting the forward-thinking culture of the credit union. The award for brand awareness celebrated UMCU’s Bicentennial Story campaign, which honored the University of Michigan’s Bicentennial as well as UMCU members who are helping to shape the next 200 years through leadership in the community. For more information about these entries, please visit: www.umcubrandidentity.org and www.bicentennialstory.com.

 

“We are incredibly excited for the UMCU Brand Team and this outstanding achievement. They continue to develop and execute brand strategies that echo the high energy and service we strive to provide our members every day. Launching our new logo and creating an awareness campaign to reflect UMCU’s maize and blue foundation are just two examples of their diligent work and enhancement of the UMCU brand,” said Tiffany Ford, UMCU President and Chief Executive Officer.

 

About the University of Michigan Credit Union

The University of Michigan Credit Union is a member owned, not-for-profit cooperative. Its purpose is to amaze UMCU members, the community, and its team by working together for shared success.

 

UMCU is the only credit union headquartered in Ann Arbor, Michigan. When established in 1954, there were 12 members and $9 in assets. Today, UMCU has more than 85,000 members and more than $800 million in assets, and it continues to grow. With seven offices in Ann Arbor, two branches in Ypsilanti, a branch in Dearborn and three branches in Flint, UMCU serves the financial needs of the University of Michigan and its surrounding communities.