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Comcast RISE Program Expands to Washtenaw County

Man and woman sitting on bench smiling (photo courtesy of Comcast)

Comcast, one of the largest media and telecommunications companies in the world, has announced the expansion of its Comcast RISE program to Washtenaw County. Comcast RISE, which stands for “Representation, Investment, Strength, and Empowerment,” is a multi-year, multi-faceted initiative. Comcast RISE is committed to supporting the growth of all small businesses, while advancing the objectives of diversity, equity, and inclusion, as well as community investment. The program was created to help businesses and their communities thrive with a focus on economic growth.  

“We are thrilled to bring the Comcast RISE program to Washtenaw County,” said Pam Dover, Sr. Director of Marketing & Business Development at Comcast Business. “Small businesses are the backbone of our economy, and they have been hit especially hard by the pandemic. Comcast is committed to supporting the communities we serve, and the Comcast RISE program is just one way we are working to make a difference.”

Comcast has partnered with Ann Arbor SPARK, a non-profit economic development organization serving Washtenaw County, to help market the program to the local community. Paul Krutko, Ann Arbor SPARK’s president and CEO, expressed his gratitude for the opportunity to collaborate with Comcast and support the program’s mission. “We are honored to be selected as Comcast’s partner in bringing the Comcast RISE program to our community,” said Krutko. “At Ann Arbor SPARK, we are committed to fostering an inclusive and diverse ecosystem of entrepreneurs and businesses. The Comcast RISE program aligns perfectly with our DEI efforts, and we look forward to working together to support small businesses and drive economic growth in Washtenaw County.”

The program will evolve from helping businesses survive the pandemic, to helping businesses and their communities thrive with a focus on economic growth. Grant packages will include:

  • CONSULTATION: Assessment of business and tactical planning; business to business coaching; and mentorship to advise on how to grow the business.
    EDUCATION RESOURCES: Educational content and resources tailored to individual companies based on where they are in their business lifecycle.
    MONETARY GRANTS: $5,000 monetary grant to invest in growth and sustainability.
  • CREATIVE PRODUCTION & MEDIA: Turnkey production of a 30-second TV commercial, plus a media strategy consultation and 180-day media placement schedule.
    TECHNOLOGY MAKEOVERS: Computer equipment and Internet, Voice and Cybersecurity services for 12 months.

More information on eligibility requirements and how to apply for the grant program is available at