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Bryan Silverman of Star Toilet Paper has just been announced as one of five student finalists for the Entrepreneur of 2012 contest presented by The UPS Store®, the most prestigious award bestowed upon entrepreneurs today, in the College Entrepreneur category. Now through September 17, the business community can vote for Bryan to become the College Entrepreneur of 2012. The winner of the college category will receive, among other prizes, $5,000 in seed money to help launch his business idea.

“This is an unprecedented group of finalists,” says Amy Cosper, VP/editor in chief at Entrepreneur. “How the small-business community votes will indicate which finalists fellow entrepreneurs draw the most inspiration from, and that insight will be critical to us when making the final selection of winners.”

To see Bryan’s full business startup profile and video—and to vote, go to Finalists will receive a percentage of points based on the number of online votes they receive, which together with voting points allocated to each of the panel of judges will determine the final winners.

About Star Toilet Paper

Star Toilet Paper is a niche advertising company that prints advertisements and coupons on toilet paper. Our company utilizes a two-ply process. The first is as a supplier; we provide public bathrooms with patented, printed toilet paper for absolutely no cost. All of our toilet paper is printed using soybean-based ink and made from 100% recycled materials, ensuring comfort and safety for the user. We are able to supply free toilet paper by using the revenue we bring in from the second ply of our company, obtaining advertisers. The benefit for advertisers is that we charge just half a cent per ad in front of an unmatched, captured audience.

Our product placement gives consumers something to read in the bathroom and coupons at their fingertips. They are able to use QR codes and coupon codes to redeem coupons and share them online via social media. By utilizing online redemption, we combine the benefits of print advertising (reaching captured audiences) and online advertising (measuring CTR, downloads, and ROI) in one product.

To learn more, visit

Follow them on Twitter at @startoiletpaper, and like them on Facebook at