Ann Arbor SPARK recently hired Laura Berarducci as Director of Marketing and Communications. Berarducci’s main responsibilities are to manage and develop strategy and content, supporting SPARK’s mission of increasing awareness that the region is a competitive destination for business development and growth. Her immediate work includes launching a new website and developing a communications plan based on SPARK’s new five-year strategic plan, both of which will be unveiled at the 2018 Ann Arbor SPARK Annual Meeting on April 16. She joins the talented team led by Jenn Cornell, vice president of marketing and communications.
“The greater Ann Arbor region continues to gain notoriety as a premier destination for businesses at every stage of development,” said Paul Krutko, president and CEO of Ann Arbor SPARK. “As we continue to amplify that message, we are excited to have Laura Berarducci join the organization with her past experience in destination marketing and at regional startup companies.”
Berarducci joins the award-winning SPARK marketing team after four years of executing marketing strategy and developing content at Destination Ann Arbor. While there, she implemented a persona-based content marketing strategy, launched a new website, conducted market research, and authored five marketing plans. Prior to that position, Berarducci produced online consumer engagement campaigns for national brands like Yahoo! and JOHNSON’S Baby at HelloWorld (formerly ePrize) and was the marketing manager for INVIA Medial Imaging Solutions, a University of Michigan Tech Transfer.
Berarducci earned her bachelor’s degree in journalism from Indiana University Bloomington.
About Ann Arbor SPARK
Ann Arbor SPARK, a non-profit organization, is advancing the region by encouraging and supporting business acceleration, attraction and retention. The organization identifies and meets the needs of business at every stage, from start-ups to large organizations. Ann Arbor SPARK collaborates with business, academic, government, and community investor partners including the University of Michigan, Eastern Michigan University, Washtenaw Community College, Washtenaw County, Livingston County, the Ann Arbor/Ypsilanti SmartZone (LDFA), Washtenaw County etcs/Michigan Works!, the City of Ann Arbor, Bank of Ann Arbor and the Michigan Economic Development Corporation. For more information, please call (734) 761-9317 or visit www.AnnArborUSA.org.