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LinkedIn is a catalyst to help you achieve your business goals. However, many users take a passive approach and follow other thought leaders. This presentation will teach you how to showcase yourself as a thought leader and transform your LinkedIn profile into something that attracts the right audience. We will walk through specific profile updates, building out profile sections properly, and creating a content strategy that cannot be ignored.


  • 11:45 am – 12:00 pm:
    Doors open and lunch is on us! Get settled in and grab a bite before the presentation starts at noon.
  • 12:00 – 1:00 pm:
    Presentation – Tips and tricks for transforming your LinkedIn profile to help you stand out!
  • 1:00 – 1:30 pm:
    Optional 1:1 Coaching – Stick around after the session for 1:1 LinkedIn coaching with Don. Bring your questions and your laptops for improvements you can implement immediately!

You’ll leave the session with these key takeaways:

  • Gain stronger engagement on LinkedIn from your target audience
  • Build a content calendar for LinkedIn that aligns with your business goals
  • Raise the quality of business interactions via this social network

About the Presenter:
Don F. McLean is an award-winning leader in building authority and increasing impact for brands through integrated public relations, copywriting, digital marketing and advertising. He has traveled the globe to share great stories, supporting clients in pharmaceuticals, insurance, B2B/B2C technology, consumer products, automotive, business services, and more. In his free time, he likes giving back through groups like The Kirk Gibson Foundation for Parkinson’s, driving down two lanes in a turquoise and white ’57 Chevy, or listening to jazz and early rock vinyl.