Copyright 2024 SPARK

Together with the City of Saline and the Saline Area Chamber of Commerce, Saline Main Street would like to welcome small business owners to our free, biennial Small Business Summit.

7:30 am: Breakfast and Networking

8:00 am: Things You Must Do & How AI Can Help presented by Brian Matson, Senior Director of Strategy and Education at TwoSix Digital.

In this fun and interactive session, we’ll cover the basics of what you need to be doing online to promote your business and explore ways that AI and machine learning can be applied to enhance your marketing efforts. We’ll discuss the benefits of using AI for research, content generation, and more while leveraging some of the greatest marketing tools available today.

9:00 am: Discussion/Q & A

About our Speaker:
Brian has been a part of the travel and tourism industry since 2003 and was the longtime marketing director at the Fargo-Moorhead Convention and Visitors Bureau, where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business’s or organization’s marketing initiatives due to his vast experience working directly with destinations, resorts, attractions, and small businesses, along with his vast knowledge of digital marketing.