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White Pine Software Technologies
Founder and President
Long-time Ypsilanti resident, Bob Smith, founder and president of White Pine Software Technologies, sits down with president and CEO of Ann Arbor SPARK, Paul Krutko to discuss his startup company.
Bob provides background about his career at Ford and explains why, after retiring, he decided to start White Pine. Bob goes on to explain how the technology he’s created is revealing to businesses analytics they never had before. White Pine is a recent graduate from SPARK East, and Bobs talks about his experience there the past several months. In addition, Bob talks about how White Pine - a recipient of an Innovate Ypsi grant - will use the funds for their future growth.