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Latricia Trice

Entrepreneurial Services Marketing Consultant

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Latricia Trice is a seasoned marketing and communications professional with more than 18 years of experience spearheading strategic marketing, branding, and community relations programs/initiatives for for-profit and nonprofit organizations, including Amway Corporation and the Grand Rapids Area Chamber of Commerce. Latricia is the proud owner and principal consultant of LTrice Consulting, LLC, a consultancy firm that provides strategic marketing services, including go-to-market business planning, multicultural marketing, branding, and social impact/community relations engagement.

Among other awards, Latricia has been named a “40 under 40” awardee by the Grand Rapids Business Journal in 2010 and 2022. She holds a BA in Communications from Michigan State University and an MS in Communications from Grand Valley State University.

Beyond her professional pursuits, Latricia has a heart and passion for the community; she serves on various state and local nonprofit boards and committees.