Since mid-March, Ann Arbor SPARK has provided numerous business resources in response to the COVID-19 pandemic. Now, these and future resources can be found at the new Ann Arbor SPARK Business Resource Center, a content hub powered by InfoReady Corporation.
“Businesses have entered uncharted territory and are looking toward Ann Arbor SPARK to help navigate their way back,” said Paul Krutko, Ann Arbor SPARK president and CEO. “This new engagement hub serves as a single destination for organizations looking for expert advice and information on how to adapt to today’s business climate. InfoReady’s contribution is just another example of Ann Arbor’s cohesive entrepreneurial ecosystem. We’ve been proud to support the company’s growth over the past decade and it’s rewarding to now use one of its products to provide a valuable service to our clients.”
Organized by topic, the Business Recovery Center’s graphic tiles allow site visitors to immediately see the full range of resources, register for upcoming online events, view pre-recorded webinars, and read profiles about regional businesses withstanding the pandemic.
Bhushan Kulkarni, chairman and CEO of InfoReady and a member of Ann Arbor SPARK’s board of directors, recommended adopting the engagement hub to make SPARK’s COVID-19 resources easily accessible. “Major universities throughout the nation already used this platform to engage their audiences, instantly displaying programs, events, activities, and volunteer opportunities at a single glance. Now, many of our clients are using the engagement hub to aggregate their COVID-19 resources. I was happy to offer the platform to SPARK as a small contribution to helping our community during the pandemic.”