Most marketing teams aren’t failing at AI. You’re running pilots, buying tools, and are overwhelmed with the volume of work. Despite the pilots, the work coming out the other side feels generic, off-brand, and forgettable.
The diagnosis everyone is reaching for – better tools, better prompts – is the starting point. The actual gap is that brand strategy still lives in decks, agency briefs, and senior people’s heads. None of it is in a format an agent (or a new hire) can act on.
In this 60-minute session, Geoff Bloom (former CPG innovation director, now founder of an AI-native company) and Jackie Holliday (President, Upland Consulting) walk through what AI-ready brand foundations actually look like – and what changes when teams do the work. If your team is trying to move faster with AI but finding that the outputs don’t consistently reflect your brand, this session is for you.
Subscribe to our events newsletter
Don’t miss an opportunity to connect with Ann Arbor SPARK and the region’s innovative business leaders — from job fairs and workshops to unique networking events.