Official Event
Storytelling has been an effective tool for sales professionals for many years. The art of storytelling in sales is absolutely required for startups. It is used for attracting customers, employees, investors, partners and others.
It involves using stories to create interest, to connect with customers on an emotional level, and to help them make more informed decisions about their purchases. This class explores the fundamentals of storytelling in sales, how it can be used effectively, and why it should be part of any successful entrepreneurial sales strategy.
About the Presenter:
This SPARK.ed is hosted by Ann Arbor SPARK and led by Ted Dacko, a serial entrepreneur with decades of experience in B2B companies, engaging customers, and leading teams.
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