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In today’s digital world you can measure almost any element of your marketing plan, so how you do you sort useful information from the noise? We’ll review an approach to break down your business goals into measurable objectives, align those with the customer journey, and then develop a measurement plan that fosters insight and action. We will focus on website and digital media metrics, but we’ll examine those in the context of the broader customer journey on- and offline.


Join us at SPARK Central at 11:45 to get checked in and grab some lunch on us before the program begins at noon, or join us virtually at noon, whichever works best for you!

About the Presenter:
This SPARK.ed is hosted by Ann Arbor SPARK and led by Michael Newberry, Director of Strategy at BAM Strategy. He has designed branding, communications, and CX strategies for clients including: Ford, Cisco, Intel, Purina, Chevrolet, and more. Michael lives in Ann Arbor with his wife, three daughters, two cats, and a dog who won’t leave him alone.