Official Event
Your buyers are already asking ChatGPT and Claude who to call before they ever visit your website. Most founders have no idea if they’re in that answer, or if a competitor is sitting there instead.
Here’s what most people miss: the playbook that gets you recommended by ChatGPT isn’t the one that works for Claude. And what works for a SaaS company won’t work the same way for an AI solutions provider or an ecommerce brand.
This session will show you how each platform decides who gets recommended, and what to do about it. We’ll walk through a real AI visibility dashboard live, covering visibility score, citations, and sources, so you can see what this actually looks like in practice.
What you’ll walk away with:
- How ChatGPT and Claude each find and recommend brands, and why one playbook doesn’t work for both
- What changes by industry: SaaS, AI solutions, ecommerce, and more
- Where to invest your effort: the specific content, sources, and signals these platforms pull from
- A simple test you can run on your own company right after the session
This live webinar is built for tech founders who want a real answer, not another AI buzzword session. Your buyers are already asking. Get your company in the answer.
About the Presenter:
This SPARK.ed is hosted by Ann Arbor SPARK and led by Nicol Pasuit. She is the founder of TechStak Marketing, a go-to-market agency built exclusively for technology and e-commerce companies. TechStak Marketing helps tech founders and revenue leaders build outbound systems, LinkedIn authority, and AI search visibility, including getting companies cited and recommended by ChatGPT, Claude, Perplexity, and Google AI. Her team built AI visibility strategy into client work since early 2025, well ahead of the current shift in how B2B buyers research vendors.
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