You’ve got an idea for a product or service, but how will you transform that idea into a reality without losing time and burning cash? Join the millions of people practicing these proven methods to create value propositions that customers want.
- Learn how to map the value that your product or service brings against the jobs, pains, and gains of your customer
- Discover and test messaging that will resonate with your customer
- Leverage the Value Proposition Canvas to find product market fit
Why use the Value Proposition Canvas?
- Precisely define your customer profiles
- Identify your customer’s major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done, and the gains they perceive by getting their jobs done.
- Visualize the value you create
- Define the most important components of your offering, and how you relieve pain and create gains for your customers.
- Achieve product-market fit
- Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.
This workshop will be presented by Certified Scaling Up Coach Danny Chirku. Complementary coffee/tea will be provided.
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