Copyright 2025 SPARK

Improve employee attraction and retention by learning where to start, what to include, and how to compete in today’s job market, and to effectively manage pay transparency issues, laws, requirements, and trends.

In this presentation, we share best practices for using compensation as a tool to attract, incentivize, and retain top talent. We also review recent pay transparency laws, discuss how your organization can be compliant if affected, and address common issues around maintaining internal pay equity within the organization.

Topics include:

  • Basic compensation planning
  • Trends in pay transparency laws
  • Job board requisitions and preparing for compliance
  • Employer/Employee perspective


Speaker/Presenter Info.

Sonja Parkinson | HR Services VP
Top talent-sourcer, HR consultant, and municipal search advisor. Passionate about helping clients meet their hiring goals and leading her team to the charge. MAcc and former auditor at Big 4 accounting firms turned HR SHRM Certified Professional. MS Human Resource Management and Organizational Development at EMU.