SPARK.ed | Value Proposition Design

You’ve done customer discovery, gathered a ton of data, and think you know them well, now what?

The next step is value proposition design to create compelling messaging that resonates, ensure you’re building something that really solves problems in the marketplace, and aligns your team on the patterns of value creation that are relevant to you.

In this interactive session, we’ll learn how to use the value proposition canvas to find fit between what you offer and what your customers want.

This is a HYBRID training session.

Join us in-person at SPARK Central or virtually via Zoom, whichever works best for you! If you’re joining us in person, please arrive between 11:45 – 12:00 pm. to get settled in and enjoy lunch on us before the presentation begins at noon.

About the Presenter:
Jon Minder is a growth-stage and middle-market executive who has led, advised, and transformed organizations. Across his career, he has operated on every side of the table—founder, operator, advisor, and board-level partner—driving strategic clarity, operational excellence, and measurable growth.

He has built a diverse portfolio of experience across emerging technology, sports business, human performance, B2B services, and outdoor sporting industries. He has helped launch new ventures, rebuild struggling units, and architect cultures where high-performance teams consistently exceed expectations.

As founder of Maximus Ventures, Jon supports leaders and companies seeking growth, innovation, or transformation. His work centers on practical, high-impact strategy and disciplined execution—always with a focus on developing people and building organizations capable of sustaining championship-level performance. He holds an MBA from the Rady School of Management at the University of California San Diego.