Fireside chat with Renée Mauborgne (Author of “Blue Ocean Shift")

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Friday, March 30, 2018 - 10:00am
Event Type: 
For Entrepreneurs
330 E. Liberty
Ann Arbor, MI
United States

Please join us at SPARK Central on March 30, 2018 at 10:00 AM for a talk from world-renown author Renée Mauborgne on “Blue Ocean Shift,” the recently released NY Times and #1 Wall Street Journal Bestseller and follow-on to the global bestselling “Blue Ocean Strategy”. Drawing on the last decade of her new research, Renée will discuss what it takes to shift from cutthroat markets to wide-open new markets--or blue oceans devoid of competition. She will lay out the 5-step proven process to make the shift and will highlight how it has been applied to companies, non-profits and governments to seize new growth and build a compelling future.  You’ll learn what works, what doesn’t and how to avoid the potential pitfalls along the way. This is a must-hear talk for anyone who is serious about dramatically improving their growth and strategic position.  It is a once in a career opportunity.  To maximize the value of the talk, you should also read the book "Blue Ocean Shift”.