Most people think of negotiation as a tough back-and-forth at the end of a sale, an unfortunate but necessary evil. Sandler’s proven approach flips that idea on its head. You’ll learn how effective selling and preparation minimize the need for negotiation, and how negotiation actually begins after the “yes.”
This course is based on Sandler’s world-renowned Negotiating Mastery program and now includes cutting-edge AI-enhanced tools to sharpen your strategic edge.
You’ll Learn:
- The seven deadly sins of negotiation
- Selling vs. negotiating
- Understanding and dealing with the professional negotiator
- Using AI to identify and confirm sources of negotiating leverage
- Preparation and the pre-negotiation checklist
- Personality, style, and persuasion with AI assistance
- Top 12 buyer games and the proven (and AI-augmented) countermeasures
- How to start the negotiation process right
- Breaking through impasses and AI assistance
- The concessions matrix
- Preparing for your next negotiation
Join this transformative hybrid experience and leave with the strategies, tools, and confidence to close stronger deals with less stress.
Format: In-person or Virtual (10% off EMU alumni, in-person or MiWorks )
$1,900 – reimbursable through MiWorks! Going PRO Talent Fund.
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