Tonight’s program, Insight and Campaign Measurement (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm.
Learn how to utilize effective insight gathering and measurement techniques to help impact your operations and boost brand performance. This session will review proven research methods and strategies, within the framework of real studies, to help your brand win in the marketplace.
Speaker:
Scott Hauman Director, Brand Strategy, Daggerfin
Panelists:
Lori Dixon, PhD., Principal, Great Lakes Marketing
Marc Paulenich, Managing Director of Insights, Teach for America
View the Insight and Campaign Measurement PPT
