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Most founders don’t have sales experience—and many actively dislike the idea of selling. Yet sales is a profession with structure and proven practices, just like any other. Because early-stage startups often lack resources, founders usually become the sales team, at least at the beginning. If they can’t succeed in this role, the company simply doesn’t survive.

You can’t learn to sell in 90 minutes, but Sales Essentials for Founders covers the core fundamentals every founder needs to confidently sell their product. Because early-stage sales are so critical, this course can be the difference between entrepreneurial success and failure.

Participants will also receive a set of practical materials to support continued learning and application long after the class is over.

About the Presenter:
This SPARK.ed is hosted by Ann Arbor SPARK and led by Ted Dacko, a serial entrepreneur with decades of experience in B2B companies, engaging customers, and leading teams.