Lean Rocket Lab Sales and Marketing Accelerator Cohort

Lean Rocket Lab is accepting applications for the Sales and Marketing Accelerator Cohort, a 6-week virtual cohort.

This program is open to any Michigan-based software or hardware startup seeking to build practical, real-world sales and marketing capabilities. While eligibility is intentionally broad, a focused cohort will be selected to ensure a highly curated experience. Participants will be grouped by stage and model, allowing the curriculum to be tailored to specific growth challenges and deliver maximum impact.

Program Overview

The cohort will run from the first week of March through mid-April and will include a combination of:

• Expert-led lectures
• Curated readings
• Practical homework
• Office hours and direct feedback

Sessions will be facilitated by industry experts from the Lean Rocket Lab team and our network of Trusted Service Providers, ensuring participants receive both strategic insight and practical guidance.

Curriculum topics may include:

• Customer discovery and target market identification
• Messaging and branding that resonates (StoryBrand framework)
• Using LinkedIn for list building and outbound marketing
• Building landing pages that convert
• Running and optimizing ad campaigns
• Crafting effective email and social media campaigns
• Testing, iterating, and refining your messaging
• Building lists of qualified contacts

Content will be tailored to the maturity and needs of the companies selected.

Grant Opportunity

Companies that graduate from the cohort and complete 90% or more of the curriculum will receive a $5,000 direct grant to support marketing-related milestones identified during the program.

Important Dates

• Application Deadline: January 31, 2026
• Program Dates: Early March – Mid April 2026

Apply Now:
https://www.leanrocketlab.org/sales-and-marketing-accelerator-cohort-application

Additional program details can be found here:
https://www.leanrocketlab.org/sales-and-marketing-accelerator

If you’re ready to strengthen your sales and marketing foundation and position your startup for growth, we encourage you to apply!

Ann Arbor SPARK

All posts by Ann Arbor SPARK