Learn digital-first search, social, and multi-screen marketing strategies for today’s converging media landscape. Spend a packed half-day interacting with your colleagues, top digital marketing professionals, and members of the region’s premiere, university-based digital marketing program. Educate yourself and your team with today’s cutting edge digital marketing strategies.
Learn from global giants based right here in Michigan with this year’s impressive speaker lineup. Lieutenant Governor Garlin Gilchrist will open the conference with a keynote on Data as a Public Service. Speakers from Google, LawnGuru, Zingerman’s, Dynamo Metrics, and many more will explore this year’s workshop theme, the “Speed of Change.”
The workshop aims to provide thought-provoking and actionable insights. Following Lieutenant Governor Gilchrist’s keynote, morning sessions will encompass traditional products in a digital world, branding, and the increasingly dominant role of analytics. A mid-morning break will provide an opportunity to engage with the work of our summer clinic interns. The day ends with lunch, with a panel led by Jenn Hayman, Director of Marketing at Zingerman’s, on the “Marriage of Data, Branding, and Marketing.”
Cost: $50 with code “Early” before October 31. $70 General Admission.
EMU Student Center
Ypsilanti, MI 48197