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Ann Arbor Spark

SPARK.ed @ SPARK East: Brand Storytelling by Huck Finch

Wednesday, June 26 2019 at 9:00am - 12:00pm

Why Persona Development Never Feels Right and A Simple Formula to Define Your True Fans

A business is only successful if it has customers, but the question is, “who are your ideal customers?”

You’ve probably completed at least one persona development exercise in your life, but, the truth is, these persona exercises rarely lead to you landing your ideal customers as they miss key ingredients that matter to customers – resonance, connection, and trust.

In this workshop, you’ll learn Huck Finch’s HeroBrand model, a 10-part formula that will allow you to not only define who your ideal customer is, but you’ll also know exactly how to market to them in their own words and compel them to take action.

Through an in-depth analysis of what made John Wick a hit trilogy, you’ll learn the formula you need to transform the way you define who your customers are, what your brand provides that’s value to them, and create true, die-hard fans. As an added bonus, you’ll leave with your very own HeroBrand storyboard filled out for your ideal customer.

SPARK East Innovation Center
215 W Michigan Ave
Ypsilanti, Michigan 48197, USA