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Ann Arbor Spark

SPARK.ed | Search Engine Marketing (SEM) Workshop

Wednesday, July 08 2020 at 9:00am - 10:00am

Considering (or struggling with) digital advertising for your business? There are numerous options, but the first challenge is deciding which platform(s) to use. In this SPARK.ed workshop, Hubert Sawyers and Riley Duncan of Climb Marketing will cover digital advertising strategy for early-stage companies. As a takeaway, all participants will develop their own high-level paid media plan.

About our Presenters:

Hubert Sawyers
Hubert found his calling in digital marketing through the business of music. The easy access to real business-y data, which could be used to inform decision-making, led him to starting his own marketing company in 2009. Through a diverse set of experiences from freelance and small and large agency work, digital advertising and its respective technologies has become the sweet spot for the Xennial. When not devising plans for steady streams of quality leads, Hubert can be found working on his Stoic discipline and fathering his six kids, which includes two sets of twins.

Riley Duncan
Riley likes delving into the nuances of clients’ businesses to understand their target customers’ demographics and psychographics in order to build and deliver on successful advertising campaigns. He also has an eye for detail with conversion rate optimization and a strong technical understanding of website analytics, helping him to implement comprehensive measurement plans for clients. Outside of Climb, Riley works on game days with the Tennessee Titans as a content producer, where he keeps up with the sprint-like pace of sports social media marketing.