Establishing a successful partnership program can help to drive your business during good times. However, in today’s market, partnering up with other organizations is especially important for survival. Lack of resources and lack of buying decisions makes this imperative.
Knowing how to establish a successful partner program, where the land mines are, and getting the most out of partnering can be difficult if you have never done it before. Signing partners and making them productive are two wildly different things. This course will help you understand the different kinds of partnerships, how to establish a program, control the terms of the program, and make your partnership more successful. If you are serious about a partner program that will generate revenue and customers, this is the course for you.
After successfully managing HealthMedia for 10 years leading to a great exit with J&J, Ted now runs Arbor Dakota, a consulting company dedicated to helping early stage tech companies grow great ideas into great companies. He helps companies with their growth strategies and focuses on marketing strategy and sales discipline.