All early stage companies end up offering pilot sites. But this does not necessarily translate to sales scale and success. Knowing how to effectively offer pilots, using those pilots to get other customers and then getting out of the business of offering pilot sites is essential to scaling a business. This class will help early-stage founder/CEOs learn the sales basics of managing though the pilot stage.
After successfully managing HealthMedia for 10 years leading to a great exit with J&J, Ted now runs Arbor Dakota, a consulting company dedicated to helping early stage tech companies grow great ideas into great companies. He helps companies with their growth strategies and focuses on marketing strategy and sales discipline.