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Ann Arbor Spark

SBDC Webinar Series: Storytelling through Digital Marketing

Thursday, May 27 2021 at 12:00pm - 1:00pm

This webinar is part of the Michigan SBDC’s ‘Bridging the Million Dollar Gap’ Series. This six-episode program is designed for you if you are done with the hustle, and done working as hard as you can and not seeing the growth you expected from your business. Why not scale up to a new version of your business with a masterful Advisory Board? Come meet an incredible group of business professionals as we draw up the blueprints to bridge the gap between your effort and the business growth you’re working so hard to achieve.

In episode four we start putting up the signs to guide people to your business – marketing. Join us for a conversation between Nerissa Marbury of One Epiphany, LLC, and Jim McLain of the Michigan SBDC about why you have to see your business from the customer’s perspective, what to consider when launching a marketing campaign, and how to maximize your return on investment by analyzing data and customer testimonials. Bring your questions on how to navigate the marketing, advertising, and all the options for spreading the word about your incredible business.


Facilitator: Bernard Drew, Michigan SBDC Business Growth Consultant

Panelist: Jim McLain, Michigan SBDC Business Growth Consultant

Panelist: Nerissa Marbury, One Epiphany, LLC


With this series we want to help you close the Impact Gap – from effort to reward – with a powerful network of specialists. This series is designed for entrepreneurs who have been in business for at least 2-3 years, have achieved moderate success and have reached a plateau. If you need professional services from a CPA, attorney, marketing specialist or human resources specialist, or if you are struggling to access financial capital, this series is for you.

This webinar is made available at no cost to Michigan residents through the financial support of Fifth Third Bank.