Do you know the difference between a sales pitch and a great content marketing or PR pitch? How to target the right audience with the right tone for your company’s messaging? What type of content your audience is looking for and where to find them? If you’re developing a content strategy for your company’s business communications, come join tech editor and content marketer Laura K. Cowan of Ann Arbor’s Cronicle Press Tech News and Cronicle Consulting to learn more about:
- What is content strategy?
- How is a content strategy different from a sales pitch?
- How do I develop a content strategy for my particular business?
- How do I choose the right kind of content?
- How do I reach and build the right audience?
Join us Thursday, September 23 for a 50 minute webinar followed by interactive Q&A.