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Ann Arbor Spark

Menlo Innovations: A Taste of High-Tech Anthropology® Virtual Tour

Thursday, February 04 2021 at 3:00pm - 4:30pm

Our High-Tech Anthropologists® study end-users in their own work environment in order to design software that best meets users’ goals. In this 90-minute virtual tour experience, you’ll get a taste of Menlo’s High-Tech Anthropology® process. Learn about the benefits of observing the end-user, assessing designs with the end-user, and creating workflows and other visual outputs to capture and distill information. These steps build the foundation of user-friendly designs tailored to the target persona(s) – for software that is actually adopted and – even enJOYed. Your tour will be led by a pair of Menlonians who can speak to both in-person and virtual observations, design assessments and workflows of late. A great way to preview the High-Tech Anthropology® process if you’re embarking on a design project or attending our High-Tech Anthropology workshop. Bring your questions!