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Ann Arbor Spark

How Data Can Drive Relevancy at Scale

Friday, August 13 2021 at 1:00pm - 1:30pm

Prospects respond to software vendors that can solve their problems more so than by you knowing their favorite baseball team.

In order to create highly targeted, relevant campaigns that will drive your revenue, your data has to be accurate and systematized. Yet, with CRM data decaying at an average of 30% per year, creating those hyper-effective campaigns becomes a challenge. This is why data enrichment is key to driving revenue and can even increase the number of opportunities in your pipeline by 60%!

Join us for this tactical session where Mark Shalinsky PhD., chief optimization officer at Data Sales Science, and Raj Khera, head of growth at SalesIntel, discuss how you can take your data to the next level so you can run campaigns that will be topically relevant to your prospects.

Attendees will learn:

  • How to review your data and decide where it may need to be enriched
  • How to operationalize their data
  • How to leverage your data creating campaigns your prospects will find relevant.