As the VP of Digital Marketing for Wells Fargo, Brent Bowles oversees and directs the bank’s performance marketing efforts. Before rising to VP, Brent was part of the team that started the bank’s initial forays into digital, eventually growing annual spend to 9 figures. Please attend this luncheon to hear Brent discuss:
- Lessons from how his team grew their digital marketing from embryonic to powerhouse.
- The challenges of digital marketing in a highly regulated sector.
- Managing a distributed workforce (Brent lives in Dexter, MI; company HQ is in San Francisco).
- Emerging trends in digital finance.
Questions from the audience will be highly encouraged.
Please also join us online Monday, November 8, through Thursday, November 11, at noon for a series of livestreams focusing on Detroit Creative, The Future of Mobility, Finding Your Audience, and Digital for Autos. These events are open to the public and free of charge.
The Friday luncheon, Building Digital at Wells Fargo, will take place at the EMU Student Center and follow Eastern Michigan University’s COVID-19 protocol, including day-of screening and masking, as outlined on the EMU Safe web site.