In 2021, we’ve been thrust into a world where well over half of marketing spend is digital with estimates projecting it will grow to two-thirds by 2024. Hear from notable local organizations, that once depended on television, newspapers, and in-person events, and that are now leading the way forward in the evolving digital frontier. How have they found their digital audience? How have they managed the sometimes overnight transition to digital forced on them by the pandemic? We’re excited to have:
- Denise Fair, Chief Public Health Officer for Detroit. Her viral video on how to wear a mask had over 300,000 views.
- Kate Sandretto, marketing director, The Sam Bernstein Law Firm. Her firm was almost synonymous with viral marketing, even before the internet.
- Beth Snider, director of annual giving and marketing, The Holocaust Memorial Center in Farmington Hills. Her museum pivoted from in-person to online in the space of months.