Auto sales seem almost built for the internet. Cars are a high involvement purchase requiring significant research where the buyer goes through a fairly well-defined set of phases. Much has changed since the early 2000s when it was rare to find an auto dealer willing to contemplate pursuing online car shoppers, much less cater to them. Now, we have multiple platforms for pursuing car shoppers from search to social media to programmatic advertising to traditional events with online components. In some ways, auto now represents the epitome of the high-involvement, online shopping experience with extension into the physical world.
Please join us with the following expert panel to learn best practices we can all take from auto:
- Allison McConeghy, automotive partner manager & lead at Pinterest 📌
- Kevin Kennedy, managing partner, executive VP for Campbell Marketing & Communications (Ford Racing’s agency)
- Scott Munekawa, global insights manager, Google
- Amy Leung, lead associate account director, The Trade Desk
This event is part of EMU Center for Digital Engagement’s 11th Annual Digital Marketing Workshop