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Ann Arbor Spark

Designing User Research

from Wednesday, May 22 2019 at 9:00am - Friday, May 03 2019 at 12:00pm

Studying what people do in their natural settings is a great way to discover opportunities for innovation. Research methods provide ways of studying human behavior that reveal how and why people engage with the world in ways that are meaningful to them. Findings and insights from research provide opportunities for designing products, services and experiences that resonate with people.

This ½ day workshop furthers understanding of the user research toolbox, describes applications of methods and their rationales for use, and discusses practical considerations for doing research in UX contexts. This workshop is designed for UX and design professionals who want to improve their research capabilities.