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Ann Arbor Spark

Business as (un)Usual – Finance & Marketing Strategies for Post-Pandemic Success

Thursday, May 21 2020 at 12:00pm - 1:00pm

COVID-19 has thrown a curveball at small business. It can be hard to know how to allocate limited resources to get through. Whether or not you’ve received PPP, there are strategies you can use to make decisions that protect the long-term success of your business.

Small business owners, Alison Polidano and Linda Girard, experts in finance and marketing respectively, will discuss their experiences maintaining operations during the pandemic and share advice to help you assess business needs, respond to change, maintain a growth mindset, and invest resources wisely.