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Ann Arbor Spark

Blue Ocean Recovery: Growth in Times of Crisis

Thursday, June 18 2020 at 9:00am - 10:00am

Ann Arbor SPARK is pleased to present Renée Mauborgne, professor and bestselling co-author of Blue Ocean Strategy, a global phenomenon that has sold over four million copies.

One of the most iconic and influential strategy books ever written, Blue Ocean Strategy challenges everything you thought you knew about the requirements for strategic success. It presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture its own “blue ocean” – untapped new market spaces ripe for growth.

In her bestselling follow-up book, Blue Ocean Shift, she combines the insights of human psychology with practical market-creating tools and real-world guidance.

Named the #1 Business Thinker in the World, Renée will speak about how organizations can create new growth and turn constraints into opportunities in the face of these challenging times. She’ll also discuss strategic implications for the post-pandemic world.