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Ann Arbor Spark

Blended: How the Financial Industry is Answering the Multicultural Question

Thursday, April 04 2019 at 6:00pm - 8:00pm

As part of its quarterly speaker event series, Blended Collective is hosting its next panel discussion on the financial industry’s approach to serving multicultural consumers effectively. Panelists will address the impact of growing multicultural audiences on the financial industry, as well as share insight on how to connect with niche consumer groups in a way that builds long and profitable relationships.

Financial brand success is built on more than money alone because behind dollar signs are people. Creating and implementing strong, audience-centered strategies and campaigns is essential to gaining engagement across diverse populations.

Panelists include:

Jennifer Bacarella | Executive Manager and Director of Firm Development | Sigma Financial Corporation/Parkland Securities, LLC

Joseph DiMauro | Financial Advisor | Merrill Lynch Wealth Management

More panelists to be announced soon!

5:30-6pm: Check-In
6-7:30pm: Panel Discussion and Q&A
7:30-8pm: Networking

Ann Arbor SPARK Central Innovation Center
East Liberty Street
Ann Arbor, MI, USA