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Ann Arbor Spark

ACE Webinar | Slaying Goliath – Taking On a Big Competitor

Tuesday, November 30 2021 at 11:30am - 12:30pm

Ann Arbor SPARK has launched a new educational series, Accelerating Company Excellence (ACE). ACE is designed to help small business owners learn new skills and reinforce best practices by learning from subject matter experts in finance, sales, marketing, and accounting.

Every startup starts small and almost all must displace an established alternative. How do you do this? This class explores concepts that help you with this complex, but essential task. There are a number of concepts that must be understood and implemented in order to “Slay a Market Goliath” or the established competitor or alternative. Unless you understand and master them, you will remain the little guy.

Presenter: Ted Dacko

After successfully managing HealthMedia for 10 years leading to a great exit with J&J, Ted now runs Arbor Dakota, a consulting company dedicated to helping early stage tech companies grow great ideas into great companies. He helps companies with their growth strategies and focuses on marketing strategy and sales discipline.

ACE is brought to you by Ann Arbor SPARK and generously sponsored by Fifth Third Bank and UHY.