Ann Arbor SPARK is launching a new educational series, Accelerating Company Excellence (ACE). ACE is designed to help small business owners learn new skills and reinforce best practices by learning from subject matter experts in finance, sales, marketing, and accounting. ACE also offers the opportunity for in-person networking where business owners can share tips, challenges, and opportunities with each other.
Learn how to put your best brand forward with compelling messaging, punchy soundbites, and even how to handle questions you don’t want to answer with media training 101. Even if you’re not in the PR spotlight now, the tips and tricks of acing an interview apply broadly to how you can best represent your brand when talking to those who you want to persuade with and engage in your story. Media training 101 is an important part of any PR strategy and integral to businesses who want to earn media coverage vs. pay for it through advertising.