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Ann Arbor Spark

ACE Webinar | Customer Discovery – The Secret to Startup Success

Tuesday, March 22 2022 at 11:30am - 12:30pm

Every successful entrepreneur knows that customer discovery is an essential first (and ongoing) step in creating a new product, service, or business. Understanding who your potential customer is, what keeps them up at night, and what motivates them to solve those challenges, provides the foundation for everything from product development to more effective marketing and sales.

Join us for this two-part workshop to learn the fundamentals of customer discovery. Session one on March 22 will introduce the key customer discovery concepts and ground rules – along with pro tips for framing the right questions and how to conduct an effective interview. After you’ve had the chance to create your customer discovery plan, the second workshop on April 12 will provide hands-on practice with guidance from our expert coaches. Working together with SPARK’s entrepreneurial team you’ll have the opportunity to perfect your interview process and explore what the results mean for your product or business.

The Accelerating Company Excellence (ACE) events are brought to you by Ann Arbor SPARK and generously sponsored by Fifth Third Bank and UHY. The ACE educational series is designed to help small business owners learn new skills and reinforce best practices by learning from subject matter experts in finance, sales, marketing, and accounting.