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Ann Arbor Spark

ACE Webinar | Attracting and Selling to Clients – Defining Your Buyer and Their Journey

Tuesday, November 09 2021 at 11:30am - 12:30pm

Ann Arbor SPARK has launched a new educational series, Accelerating Company Excellence (ACE). ACE is designed to help small business owners learn new skills and reinforce best practices by learning from subject matter experts in finance, sales, marketing, and accounting.

This event is tailored for early-stage tech founders, players (investors, consultants, educators etc.) in the tech start-up ecosystem, students interested in entrepreneurship, and anyone else who wants to learn more about what it takes to commercialize an advanced technology start-up.

During the session, we will explore the “buyer journey” – the stages clients go through between learning about and purchasing your product, and dig into key questions such as:

Presenter: Melanie de Vries

Melanie de Vries is a growth strategy guru with a history of successfully developing marketing and sales strategies that build and improve profitability. Her focus is on identifying plans and tactics for driving rapid growth and building new innovations that obtain and keep clients and expand market share. Melanie mixes her extensive knowledge in business strategy and entrepreneurship with effective processes to tailor solutions for each organization’s specifics needs. She also brings her passion, enthusiasm and compassionate shoulder to cry on to every client meeting.

ACE is brought to you by Ann Arbor SPARK and generously sponsored by Fifth Third Bank and UHY.